Prepare Your Pitch Deck

Prepare Your Pitch Deck


Developing Online Hatchery through Introducing Digital Interactive Book on Entrepreneurship

Fundamentals of Entrepreneurship is designed as the hatchery for the ecosystem of entrepreneurship.

Here hatchery means that indviduals test their ideas which later can be incubated in National Incubation Centers (NICs) across the country and abroad.
Once the individuals finish their entrepreneurship projects using MyStartup Toolkit given in the Digital Interactive Book, they have an opportunity of online  discussion with Dr Farrah Arif. If interested, their projects are sent to NICs and other incubation platforms locally and abroad.


- Looking at the definitions of an entrepreneur and discovering the entrepreneurial principles of ‘Effectuation’

- Recognizing opportunities and converting ideas into opportunities

- Finding the untapped spaces in the market for startup creation and creating an innovative and convincing value proposition around a startup

- Understanding the concepts of a lean startup and minimum viable products

- Exploring the essentials of marketing for new startups


This DIB is for passionate individuals who want to start their own ventures or business. The individuals can be undergraduate and graduate students or anyone who is interested in refining their business ideas. 

For Individuals - Introductory Price: PKR 14,500* / user for six month .

* The license expires after 180 days. However, the content is accessible to the user through EdTech Worx's mobile application for life. 


EdTech Worx (Pvt.) Ltd., founded by Dr Farrah Arif in 2017, curates authored Digital Interactive Books (DIBs) on its Interactive Learning Management System (iLMS) to generate WoW experience for users.

Individuals’ reļ¬ned business ideas (using MyStartup Toolkit) can be reviewed by Dr Farrah Arif. If individuals are interested in applying to business competitions or incubation centers, an hour long Face-to-Face online discussion can be arranged with Dr Farrah upon request. Business ideas are shared with NICs and other players of entrepreneurship eco-system. 

This way individuals have an opportunity to secure their spots in incubation centers, if interested.

The infographics below show the features that come with our Fundamentals of Entrepreneurship DIB. 


About the Author

Dr. Muhammad Shehryar Shahid

Dr. Muhammad Shehryar Shahid got his PhD from the University of Sheffield in 2011. Before doing his PhD, he did his MBA from LUMS and his Bachelors from Ghulam Ishaq Khan Institute of Engineering and Technology. Currently, he serves as an Assistant Professor of Entrepreneurship at LUMS. His academically polished background in the field of entrepreneurship is supplemented by his entrepreneurial experiences gained through businesses of his own. Not only that, he is one of the leaders of the Entrepreneurship Working Group at LUMS.

Outside of LUMS, he is an Editorial Board Member of Journal of Small Business & Entrepreneurship and an Editorial Advisory Board Member of The Lahore Journal of Business (LJB). Prior to joining LUMS, he was assigned the role of the Head of Management and Organisation Division and the Director of Centre for Entrepreneurship and SMEs (CESME) at the University of Central Punjab.

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