What are Case Studies?

A business case study is an in-depth investigation and analysis of a real-life situation faced by a single individual, group or an organization as a whole. Be it a decision, challenge, or a market gap / opportunity, a case contains all the information and data points available to the ‘protagonist’ of the case about the issue under consideration.

Key Elements of a Case Study

A full-blown case study has the following key elements:

► A protagonist who is usually the decision maker who is faced with a problem that needs to be solved

► A problem statement and description of its context

► Supporting data that provides depth and validity to the research as well as lends meaningful insights into the setting of the problem or challenge at hand. This can include (but is not limited to): data tables, documents, spreadsheets, quoted statements and audio/video testimonies.

Why Digital Interactive Case Studies?

A typical case study discusses the real-world application of business principles/theories/models. A digital interactive case study, however, makes the descriptive research more interactive and engaging. Rich, data-driven content together with interactive technology enables educators and trainers to achieve the set teaching objectives whilst creating an overall interesting and compelling learning experience.

A digital interactive case study helps students develop their skills in:

► Analytical reasoning and interpretation of data gathered through qualitative and/or quantitative research

► Critical thinking

► Problem-solving

► Decision making

► Dealing with ambiguous situations in large, complex organizations

This case study helps a learner explore the entrepreneurial personality and the entrepreneurial process as exhibited in the case of two entrepreneurs who partnered to create JBnJAWS Productions.

This case discovers the journeys of the two entrepreneurs, Jahanzaib Shafique, and Sarfaraz Khan Niazi, who came together to make JBnJAWS Productions. The case starts from the early years of the two entrepreneurs and in particular looks at the partners' initial career decisions and their struggles to set up the company. It also shines a light on the aspects of the entrepreneurial personality as exhibited in the partners' response to incidents in their lives. Furthermore, the case explores the present successes of the company and evaluates what sets it apart.

It is expected that the case will contribute to learning in the following ways:

• Gain perspective on the process to set up a company
• Learn lessons from the trials and tribulations faced by the two entrepreneurs
• Understand the aspects of an entrepreneurial personality
• Evaluate the factors contributing to the success of the company

Author: Dr. Muhammad Shehryar Shahid , Assistant Professor, SDSB, Lahore University of Management Sciences (LUMS), Pakistan

Publishing Date: September 26, 2018

Discipline: Entrepreneurship

Subjects: Fundamentals of Entrepreneurship, Basics of Startup Development, New Venture Creation, New Product Development, Entrepreneurial Leadership, Entrepreneurship Essentials

Industry: Event Management and Marketing Services

Region: South East Asia

Length: 3-hour read

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