What are Case Studies?
A business case study is an in-depth investigation and analysis of a real-life situation faced by a single individual, group or an organization as a whole. Be it a decision, challenge, or a market gap / opportunity, a case contains all the information and data points available to the ‘protagonist’ of the case about the issue under consideration.
Key Elements of a Case Study
A full-blown case study has the following key elements:
► A protagonist who is usually the decision maker who is faced with a problem that needs to be solved
► A problem statement and description of its context
► Supporting data that provides depth and validity to the research as well as lends meaningful insights into the setting of the problem or challenge at hand. This can include (but is not limited to): data tables, documents, spreadsheets, quoted statements and audio/video testimonies.
Why Digital Interactive Case Studies?
A typical case study discusses the real-world application of business principles/theories/models. A digital interactive case study, however, makes the descriptive research more interactive and engaging. Rich, data-driven content together with interactive technology enables educators and trainers to achieve the set teaching objectives whilst creating an overall interesting and compelling learning experience.
A digital interactive case study helps students develop their skills in:
► Analytical reasoning and interpretation of data gathered through qualitative and/or quantitative research
► Critical thinking
► Problem-solving
► Decision making
► Dealing with ambiguous situations in large, complex organizations
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