This module will introduce you to marketing as a business phenomenon to boost customer engagement and drive more value into customer relationships. Adopting a customer centric approach this module explores the four-stages of marketing strategy framework which outline the core components of marketing- from identifying unfulfilled customer needs and recognizing a market opportunity to delivering unique customer value and building customer loyalty. The module consists of three main components: market research, customer acquisition, and customer retention.
What you'll learn
This not an ordinary course but a course designed to help you be successful in the market and land a job at one of our hiring partners.