The Case of Jammin' Java
A business case study is an in-depth investigation and analysis of a real-life situation faced by a single individual, group or an organization as a whole. Be it a decision, challenge, or a market gap / opportunity, a case contains all the information and data points available to the ‘protagonist’ of the case about the issue under consideration.
Key Elements of a Case Study
A full-blown case study has the following key elements:
► A protagonist who is usually the decision maker who is faced with a problem that needs to be solved
► A problem statement and description of its context
► Supporting data that provides depth and validity to the research as well as lends meaningful insights into the setting of the problem or challenge at hand. This can include (but is not limited to): data tables, documents, spreadsheets, quoted statements and audio/video testimonies.
A typical case study discusses the real-world application of business principles/theories/models. A digital interactive case study, however, makes the descriptive research more interactive and engaging. Rich, data-driven content together with interactive technology enables educators and trainers to achieve the set teaching objectives whilst creating an overall interesting and compelling learning experience.
A digital interactive case study helps students develop their skills in:
► Analytical reasoning and data interpretation (be it qualitative or quantitative)
► Critical thinking
► Problem solving
► Decision making
► Dealing with ambiguous situations in large, complex organizations
Established in the year 1999, Jammin’ Java has evolved into one of the leading café chains of Pakistan. While it remains popular among higher-income individuals, its franchise in LUMS continues to face tough competition from other eateries located across the campus.
The case explores the challenge through the customer-centric lens and shows how creating a customer-centered service design plays a vital role in driving profitability.
For MBA, EMBA and/or Executive Education programs.
In this case, learners will learn how to:
► Understand user needs, create user personas and map user journeys
► Gather insights from user research and (re)define the design problem
► Actively participate in brainstorming sessions on an online collaborative platform in cross-functional teams
► Communicate their idea/solution through audio and/or visual storytelling and quick prototyping
► Cultivate a design thinking mindset suited to creative problem-solving
► Teaching note and other Teacher Support materials such as videos, data files etc.
Publishing Date: April 3, 2018
Discipline: Design Thinking
Subjects: Innovation, Creative Problem-Solving, Service Design Thinking
Industry: Fast Food
Region: South East Asia
Length: 3 hour read
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► You will be provided with free, on-site training by EdTech Worx's subject matter experts. Relevant Teaching Support materials (videos, notes etc) will also be given on the training day.
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