A business case study is an in-depth investigation and analysis of a real-life situation faced by a single individual, group or an organization as a whole. Be it a decision, challenge, or a market gap / opportunity, a case contains all the information and data points available to the ‘protagonist’ of the case about the issue under consideration.
Key Elements of a Case Study
A full-blown case study has the following key elements:
► A protagonist who is usually the decision maker who is faced with a problem that needs to be solved
► A problem statement and description of its context
► Supporting data that provides depth and validity to the research as well as lends meaningful insights into the setting of the problem or challenge at hand. This can include (but is not limited to): data tables, documents, spreadsheets, quoted statements and audio/video testimonies.
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01:12am - Jan. 2, 2021
MUHAMMAD JAMSHID IQBAL
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